Managing Cross-Cultural Differences - BUSINESS e …

The emergence of a global information infrastructure (GII) hascreatedmore opportunities for multicultural communication in the form of"online communities." By their nature these communities are asdiverse as the technologies of the GII. A commonly held belief is thatthese on-line communities are also naturally democratic and open. As aresult, important issues are being raised concerning how these differentgroups are coping with new technologies and what role factors such asgender and culture p lay in participation in and creation of these newsystems.

3 Situations Where Cross-Cultural Communication Breaks Down

If this is done, religion would no longer remain a cultural barrier to communication.
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Cross cultural communication in business …

, "face work" and genderlect . These theories informedthe analysis of the listserv discussion as well as the examination of othercultural and gender differences in theonline communication process. For cultural comparisons, one groupconsisting of white Americans wascategorized as individualistic, while the other group consisting of AfricanAmerican, Latin American, Asian andAfrican individuals was categorized collectivistic. (For more details onthis categorization scheme, see )


This research goes beyond the question of availability and technicalproficiency to examine cultural andgender differences in communication patterns, and how these differencesspecifically affect who actuallycontrols and directs these on-line discussions.

Cultural barriers hamper effective communication at both personal and professional levels.
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Effects of Cross-cultural Communication, Case of …

Scholars of cross-cultural communication, most notably and , regard Hofstede's dimension ofindividualism as a crucial dimension of variability across cultures. Itis also a key dimension in understanding interpersonal and groupinteraction and communication processes. In an individualistic culture,individuals are loosely integrated with others and values their own selfinterest and that of their immediate family only. In contrast, incollectivistic cultures, individuals re late to larger collectivitiesand groupings and themselves as integrated with the whole.

Cross Cultural Awareness and Communication …

Be it an informal or a corporate setting, a gap is created in the communication between individuals coming from different cultures, as a result of which the message to be conveyed is misinterpreted or not understood.

How Wide is the Gap: Gender Differences across Cultures

Cross-cultural communication can be defined as consisting ofintercultural, multi-domestic, and cross-gender communication orgenderlect communication . Key issues in cross-culturalcommunication research include styles of conflict and negotiation and construction of identity and self-disclosure in interpersonal and group contexts. Incross-cultural communication, meaning and interpretations are derivedboth collectively and individually through inter action: collectively,in the sense that meanings are negotiated between communicators and,individually, because the process of interaction is mediated byindividual perceptions that are subject to one's identity andexpectations which are in turn guided by culture . Thus, it may be argued that the culture in which norms aredeveloped will be reflected in all interactions regardless of thecommunication medium. It has been widely recognized in cross-culturalresearch that people der ive different meaning and often keyinformation, however, from the contextual aspects of the interaction. Consequently, it is critical to determine how suchcultural norms affects communication processes in the context ofmediated communication. Unfortunately, though, while there aresignificant bodies of research on both intercultural and mediatedcommunication, cross-cultural communication via electronic media haslargely been overlooked .

To develop skill and sensitivity in cross-cultural communication

Based on his extensive study of cultures around the world, identified four commondimensions upon which cultures could be compared: (i) or the extent to which lesspowerful members of society accept that power is distributed unequally;(ii) or when thereare clearly defined sex roles with male values of success, money andpossessions as dominant; (iii) or the extent to which people feel threatenedby ambiguity; and (iv) which reflects the relational ties between anindividual and others. Although this researchfocused on cultures of different nations, it can be argued that Hofstede'sfindings can also be applied to avariety of cross-cultural communication situations.