ADPR 4953. Seminar in Advertising and Public Relations. 1-3 cr. hrs.
PURE 1800. Public Relations Principles. 3 cr. hrs.
Factual and persuasive writing for the mass media. Introduction to and practice in newswriting, public relations writing and advertising copywriting. Basic information gathering. In-class writing exercises require use of computers. Prereq: and or equivalent. Restricted to declared ADVE, CCOM or PURE majors or minors.
PURE 3600. Public Relations Writing. 3 cr. hrs.
Work experience in advertising or public relations in specific organizational settings, supervised by an approved professional coupled with related academic work assigned. Approval of departmental internship director required in advance of internship. May be taken more than once to a maximum of three credits total. Prereq: and and cons. of dept. ch.; or and and cons. of dept. ch.; or and and cons. of dept. ch.; or and and cons. of dept. ch. 0 credit is SNC/UNC grade assessment; 1-3 credits is S/U grade assessment.
Public relations | LearnEnglish - British Council
Covers the basics of public relations writing, including the principles of effective professional writing, finding and generating newsworthy information for print, electronic and "new" media. Topics covered include: news releases, fact sheets, brochures, online public relations, media kits, speech writing, crisis communication, and spokesperson training. Writing portfolios are assembled for purposes of future internships and employment. All classes held in a computerized writing laboratory. Prereq: and ; and restricted to declared ADVE, CCOM and PURE majors and minors.
FleishmanHillard Public Relations & Digital Marketing …
Designed to advance the writing and production skills developed in : Public Relations Writing. Applies PR strategies and theories to writing for specific stakeholders in a variety of PR situations. Emphasis is on clear, concise messages for strategic and persuasive communication in multimedia formats such as print, audio, visual, web-based and social media. In addition to developing thorough knowledge of the various formats used in creating traditional PR materials, student also plan and execute specialized forms of writing such as annual reports, white papers, op-ed articles and sponsorship/fundraising proposals. Assignments contribute to professional portfolio development. Prereq: , ; or cons. of instr. Restricted to declared PURE majors or minors.