ADPR 4600. International Advertising and Public Relations. 3 cr. hrs.

The major in public relations is designed to give students knowledge and skills to help organizations and brands accurately communicate their images to customers, employees, investors and the media. Students learn how to apply an integrated and creative approach to promote products and services by mastering public relations strategies and tactics, using both traditional and emerging technologies and social media. Students also need to understand the role of public relations in helping organizations or clients build and maintain ethical leadership as well as be a key driver in solving social issues, crisis mitigation and advance worthwhile causes to improve quality of life and society as a whole.

ADPR 4953. Seminar in Advertising and Public Relations. 1-3 cr. hrs.

ADPR 4500. Advertising and Public Relations Account Management. 3 cr. hrs.

PURE 1800. Public Relations Principles. 3 cr. hrs.

Factual and persuasive writing for the mass media. Introduction to and practice in newswriting, public relations writing and advertising copywriting. Basic information gathering. In-class writing exercises require use of computers. Prereq: and or equivalent. Restricted to declared ADVE, CCOM or PURE majors or minors.

PURE 3600. Public Relations Writing. 3 cr. hrs.

Work experience in advertising or public relations in specific organizational settings, supervised by an approved professional coupled with related academic work assigned. Approval of departmental internship director required in advance of internship. May be taken more than once to a maximum of three credits total. Prereq: and and cons. of dept. ch.; or and and cons. of dept. ch.; or and and cons. of dept. ch.; or and and cons. of dept. ch. 0 credit is SNC/UNC grade assessment; 1-3 credits is S/U grade assessment.

ADPR 4995. Independent Study in Advertising and Public Relations. 1-3 cr. hrs.

Public relations | LearnEnglish - British Council

Covers the basics of public relations writing, including the principles of effective professional writing, finding and generating newsworthy information for print, electronic and "new" media. Topics covered include: news releases, fact sheets, brochures, online public relations, media kits, speech writing, crisis communication, and spokesperson training. Writing portfolios are assembled for purposes of future internships and employment. All classes held in a computerized writing laboratory. Prereq: and ; and restricted to declared ADVE, CCOM and PURE majors and minors.

FleishmanHillard Public Relations & Digital Marketing …

Designed to advance the writing and production skills developed in : Public Relations Writing. Applies PR strategies and theories to writing for specific stakeholders in a variety of PR situations. Emphasis is on clear, concise messages for strategic and persuasive communication in multimedia formats such as print, audio, visual, web-based and social media. In addition to developing thorough knowledge of the various formats used in creating traditional PR materials, student also plan and execute specialized forms of writing such as annual reports, white papers, op-ed articles and sponsorship/fundraising proposals. Assignments contribute to professional portfolio development. Prereq: , ; or cons. of instr. Restricted to declared PURE majors or minors.

Build relationships with more than 21,000 of the nation’s leading public relations and communication professionals!

Public Relations (PR) is vital to building your business

United Methodist Communications Public Information TeamPosition Title: Senior Public Relations SpecialistBasic Purpose: We are seeking an experienced […]

Occasionally we are called upon to provide Public Relations Expert Testimony in support of litigation related to the public relations industry.

Folk Public Relations | Telling Stories

NASA TV airs a variety of regularly scheduled, pre-recorded educational and public relations programming 24 hours a day on its various channels. Programs include "NASA Gallery", which features photographs and video from NASA's history; "Video File", which broadcasts b-roll footage for news and media outlets; "Education File", which provides special programming for schools; "NASA Edge" and "NASA 360", hosted programs that focus on different aspects of NASA; and "This Week @ NASA", which shows news from NASA centers around the country. Live ISS coverage and related commentary is aired daily at 11 a.m. EST and repeats throughout the day.[7]

Chartered Institute of Public Relations, London, United Kingdom

Covers public relations theories and strategic planning processes and how they are applied to "read world" public relations cases and problems. Emphasis is on the role of strategic problem solving and public relations. Case study analysis is used to explore the effectiveness of PR strategies and expose students to a variety of PR applications (e.g., media relations, social media, internal communication, international promotion, investor relations, IMC). Students also learn and discuss ethical decision-making in various PR situations. Prereq: ; cons. of instr.; PURE major or minor.