A review of earlier studies on servicescape ..

Lin (2004), many businesses or managers are still confuse and do not have the full understanding on what consumer think first when they enter a servicescape.

Hypothesis
Hypothesis 1 (H1):

H0: There is no significant relationship between the ambience condition and brand
loyalty towards the servicescape of Oldtown White Coffee in Sri Rampai.
H1: There is a significant relationship between the ambience condition and brand
loyalty towards the servicescape of Oldtown White Coffee in Sri Rampai.

Hypothesis 2 (H2):

H0: There is no significant relationship between the space, layout, functionality and brand
loyalty towards the servicescape of Oldtown White Coffee in Sri Rampai.
H1: There is significant relationship between between the space, layout, functionality and
brand loyalty towards the servicescape of Oldtown White Coffee in Sri Rampai.

Hypothesis 3 (H3):

H0: There is no significant relationship between the signs, symbols artifact and brand loyalty
toward the servicescape of Oldtown White Coffee in Sri Rampai.
H1: There is a significant relationship between the signs, symbols artifact and brand loyalty
toward the servicescape of Oldtown White Coffee in Sri Rampai.

Hypothesis 4 (H4):

H0: There is no significant relationship between the cleanliness and brand loyalty towards the
servicescape of Oldtown White Coffee in Sri Rampai.
H1: There is significant relationship between the cleanliness and brand loyalty towards the
servicescapes of Oldtown White Coffee in Sri Rampai.

Servicescape of supporting facility important ..

To identify whether there is any relationship between servicescape elements and brand loyalty.3.
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What are the most important elements of serviscape towards brand loyalty?

Outline Of Presentation
Introduction
Problem Statement
Objective
Literature Review
Research Methodology
Finding & Data Interpretation
Conclusion


MEASURING THE IMPACT OF SERVICESCAPE AND BRAND LOYALTY OF OLDTOWN WHITE COFFEE IN SRI RAMPAI
PROBLEM STATEMENT
According to Bitner M.J (1992) had stated in the previous study that many businesses manage to create servicescape as accordance to their business but however they fail to create the right service enviroment or servicescape because the manager is frequently misunderstood their physical enviroment and therefore the physical environment fails to satisfy customer as well as fails to create a good impact for its customer.


According to Ingrid Y.

Servicescape is a widely used term to ..

To identify which servicescape element that highly influence towards brand loyalty at Oldtown White Coffee in Sri Rampai.

space ,layout and
functionality
ambient conditions
sign, symbol
and artifacts
cleanliness
REALIBILTY TEST
All Variables (Dependent variable and Independent variable)

Independent Variables

Dependent Variables

Summary of Reliability Testing

FREQUENCY ANALYSIS

RESEARCH OBJECTIVE ANALYSIS

testing whether each variable can answer the research question as well as to see whether research objective can be achieved

Research objectives were answered using suitable analysis method

Three types of analysis methods are being used in order to answer both the research questions as well as research objective.


RESEARCH OBJECTIVE ANALYSIS
RESEARCH OBJECTIVE ANALYSIS (Pearson Correlation Analysis
RO2: To identify whether there is any relationship between servicescape elements and brand loyalty

SUMMARY OF HYPOTHESIS TESTING
Syarifah Ammira Syed Abd Rahman
Nurul Hazwani Rosnan
prepared by :
Thank you Madam Norida Abu Bakar
for your endless support and guidance as
our advisor in conducting this research.

The impact of the servicescape on customer perceptions of service quality ..
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The Service Industries Journal: Vol 38, No 1-2

Event Management - Cognizant Communication …